J. Sperling Reich is an expert in both traditional and digital cinema technology as well as Internet and new media based applications.  He presently advises a number of web startups and works with some of the film industry's leading motion picture exhibitors, distributors, equipment manufacturers and product development teams.  

Most recently he was the Vice President of Marketing and Product Management at DTS Digital Cinema (now Datasat Digital Entertainment) where he helped develop such products as the DC-20 Digital Cinema Server, the XD-20 Media Server, the Alexandria Library Management Server, a theatre management system and the AP-20 Audio Processor.  While President of FilmStew, a media based web portal and software development firm, he developed Digital Booking System, which was sold to DTS, Inc. after becoming the most widely deployed exhibition management system in the market.  

Before founding FilmStew Sperling began his career working in motion picture development at Disney (Saturn Films), Creative Artists Agency and the William Morris Agency.  Besides being a current member of SMPTE, Sperling presently edits Celluloid Junkie, a blog he co-founded that focuses on the motion picture exhibition space.  He also produces and co-hosts Showbiz Sandbox, a weekly entertainment news podcast.